Updated: December 4, 2015
It’s been a rollercoaster start to the holiday shopping season. What started as a muted Black Friday transitioned into one of the best Cyber Monday’s of all time as consumers eschewed early morning in-person purchases for mobile shopping.
Looking at results from the combined weekend, the National Retail Federation expects U.S. Holiday shopping to increase by 3.7%. Underperforming retailers like Sears and Kmart from Sears Holding Corp (SHLD) are going to have a tough time explaining poor results when competitors booked huge returns.
On Cyber Monday Target Corporation (TGT) had their website crash with the surge in online traffic – ahem, I mean they “metered traffic” as their spokespeople said.
Target’s online traffic was twice as high as its busiest day ever. That’s pretty remarkable.