Updated: March 20, 2019
At some point, someone probably gave you the following investment “advice”—or some version of it:
“All you need to do to make money in stocks is buy a company with a big-name brand, sit back and let the gains roll in.”
Sounds logical, right? After all, a household name is critical if companies want to keep their millions of fanboys (and girls) hooked.
Well, not anymore. Here’s the proof.
Big Brands: Falling Left and Right
Just look at the worst performers last year: this rogue’s gallery was stuffed with companies boasting so-called “unbeatable” brand names.
Like General Electric (GE), whose banner ranks No.… Read more